Built inside a real law firm, by the lawyer who needed it first.
Most legal technology is designed by people who have never filed a motion, never chased a medical provider, and never missed a deadline that cost a client money. Execute was designed by someone who has done all three and decided the third one should never happen again.
The founder is the user
James Rubinowitz is a New York trial lawyer whose cases recovered more than $300 million for injured clients. He teaches AI and litigation at the Benjamin N. Cardozo School of Law, serves on the New York CLE circuit for trial lawyers, and appears as a legal commentator on Bloomberg Law, Axios, Reuters, Business Insider, the Daily Journal, GB News, and LiveNOW from FOX.
Execute was born inside his own litigation practice. Every workflow started as something one of his cases needed, and he ran it on those cases before another firm ever saw it.
His commentary on artificial intelligence and the law is collected on the press page.
Why this exists
Every litigation firm generates the same repetitive work on every case: retainers, authorizations, record requests, complaint drafting, discovery responses. James lived that bottleneck from inside his own firm and watched it do what it does everywhere. Paralegals burn out and leave. Attorneys spend their evenings typing instead of thinking. Cases that could settle in eighteen months take thirty.1
No product automated that work end to end. Good products existed for single steps, and each one still waited for a person to find the task, feed in the file, and carry the result to the next system. So he built the digital paralegal that was missing, to one standard borrowed from his own practice: good enough to hand an attorney for review and signature. Because that is the actual job.
1. Federal civil cases that reach trial run a median of 31.6 months from filing to disposition; the median across all federal civil cases is 13.7 months. United States Courts, federal judiciary statistics, twelve months ending September 30, 2024. Eighteen months illustrates a case worked from day one and is not a measured Execute result.
The thesis
The bottleneck in litigation is not headcount. It is that a person can only push one case forward at a time. Execute exists to break that bottleneck: one digital paralegal that works every case at once, starts the moment work comes in, and runs on the software the firm already has, while the attorney reviews and approves everything.
Personal injury firms come first because that is the practice James knows from the inside. The destination is every litigation firm.
- $300M+ recovered for clients in New York courtrooms
- Adjunct Professor of AI and Litigation, Cardozo School of Law
- Faculty on the New York CLE circuit for trial lawyers
- Commentary on Bloomberg Law, Axios, Reuters, Business Insider, the Daily Journal, GB News, LiveNOW from FOX
- Built Execute inside his own New York litigation practice and ran it on real cases there
Prior results do not guarantee a similar outcome.
Two founders. One real law firm.
James Rubinowitz
Founder · CEOThe trial lawyer. Execute began inside his own New York litigation practice, built to break the bottleneck he lived with every day. He teaches AI and litigation at Cardozo Law and holds the product to the standard of the courtroom.
Jai Thadani
Cofounder · CTOThe engineer. Two decades building production systems for enterprises, including the automation behind a public company’s highest volume operations. He turns how a law firm actually operates into a digital paralegal that runs it.
The firm was the laboratory. The cases were real.
Nothing ships until it has been built and tested against the real thing. Intake ran against real intake calls. The prelitigation and litigation workflows were built and tested against real case files and the discovery inside them. Motion Practice is still in development. By the time a product reaches your firm, a trial lawyer has already held it to the standard of his own cases.
Practitioner designed
Every workflow mirrors how litigation actually moves, because the person who designed it filed these documents himself.
Proven before sold
Built inside a real law firm and tested against real case files first, expanded by case type second, offered to your firm third.
Self funded so far
No outside capital so far. The product sets the pace.
New York made
Built in the hardest litigation market in the country. If it works here, your jurisdiction will be fine.
The digital paralegal was built inside a real law firm. Watch it work yours.
Request a demo, and we’ll run Execute on a few of your real cases. You watch it work.
Prefer to talk? Call 212 206 2520.